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John S. Den Beste

John S. Den Beste

Financial Advisor

John has always had a passion for helping people and loves helping clients navigate the complex world of finance and investing. John believes in providing highly personalized, knowledgeable and objective advice to clients. While he works with all levels of clients, John gives special emphasis to new and next generation investors, helping educate and guide them during the very important beginning years. He utilizes the BairdNext program to assist younger clients in making smart financial decisions, turning their dreams into goals, and goals into reality by investing wisely. John and the Holzrichter Morrison Group fervently believe in Baird’s number one rule, “The client’s needs always come first.”

John was born and raised in Sioux City, IA. He earned his Bachelor of Arts degree in Political Science with a minor in Business Administration from Morningside College, and an Associate degree as an EMT-Paramedic from Western Iowa Tech Community College. Prior to joining Baird, John worked for 11 years in orthopedic medical sales, where he honed his passion for helping people and delivering exceptional customer service.

John currently resides in Sioux City, IA with his wife Taylor and son Henry. He is very active in his church where he is involved in multiple committees and sings and plays the bass on the worship team. He also gives back to the community by serving as a Reserve Deputy with the Woodbury County Sheriff’s Office. In his free time, John enjoys spending time with family, working in the yard, golfing, cycling and cooking.